W. A. Sheaffer Pen Co. must have had tremendous success advertising with National Geographic. How else could you explain their almost continuous presence on the back covers from the 1920s through the 1960s?
We've recently come across a large collection of those back covers, and we couldn't resist sharing. They provide a fun and unique way to explore the timeline of various Sheaffer models, including Balance, Triumph, Skripsert, Snorkel, up through the PFM.
Of particular interest is the November, 1955 advertisement, featuring artwork by Norman Rockwell. And be sure to look closely at the ads from the early to mid-1940s, many of which mention the Wartime Production Board (WPB) and materials rationing, as "the facilities, resources, and personnel of the Sheaffer organization have been, and are being, converted largely to the war effort."
Clicking on the images will expand them and show the date the advertisement ran in National Geographic, if known.
This is by no means a complete set, but there are around 77 advertisements represented here, from 1929 through 1959. Amazingly, only two of these advertisements ran twice. We hope you enjoy viewing them, and maybe you'll recognize one or two pens from your own collection.
Nicole Smith of the Arkansas Pen Club shows us around Vanness Pen Shop in this session from the March 13, 2021 Arkansas Virtual Pen Show.
Shawn Newton of newtonpens.com was a featured speaker at the March 13, 2021 Arkansas Virtual Pen Show. Shawn is a custom pen maker from Hot Springs, and it known world wide for the beauty and quality of his pens. He gave us a virtual tour of his workshop and answered questions. Check out his website at www.newtonpens.com.